Longtime sponsors of UFC legend BJ Penn, RVCA Clothing was created by company founder and creative director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. PM Tenore’s intention from the very beginning has been to create a platform for RVCA which combines art, music, fashion and a modern lifestyle in an original way.
For RVCA Clothing, it is about today, tomorrow, and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all, doing it with integrity and as a united family - a close knit community.