Bad Boy has been involved in the sport since the early nineties and is one of the original supporters of mixed martial arts and Jiu Jitsu tournaments. Having sponsored some of the world's top athletes, the Bad Boy "eyes" have been seen everywhere from shirts, to fight shorts - even tattoos. Already a household name in Brazil and Japan, the company is now ready to take the message to the masses across the globe. They are pushing the envelope, adopting the latest performance product innovations and applying them to Bad Boy MMA Gear and everyday apparel. Are you ready?